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January 31 Try hiring a Travel Agent to work for you...! Leveraging
Idea.
Knowing that your YTB Business is
about travel, sell travel. If you are busy and understand the
importance and power of leveraging, use it. Hire someone to work for you
and have them help you sell travel. January 30 Publishing to a Microsoft Live Space Blog via emailYes, it is amazing how effective technology is if you know how to use it. Here is an example of how Windows Live allows you to publish via an email address to your web blog. Now, 'Live isn't the the only one, there are many web-based programs that offer the same or similar functionality. I sent this to the email address in my Email Publish Settings. Why this can be helpful is if you have a great idea on the fly and you happen to be on your Blackberry or iPhone, Treo or whatever gadget you have, you can just shoot your idea to your blog. Simple huh? Subscribe to our Travel Newsletter Subscribe to letters about the business
The World is a book, and those who do not travel read only a page.
June 20 Building relationships when you don't know what to talk aboutHave you ever felt like, "I know I need to talk to my customer or prospect but just don't know what to talk about?" Believe it or not small-talk is an important relationship management tool. When you don't think you have anything to say use this formula: F.O.R.D : Family, Occupation, Recreation and Dreams. If you just ask about those things--subjects most likely dear to their heart, your customer, contact, acquaintance or friend will have lots to fill your ears with. Just taking an interest in those things will improve your relationship with that person and open a great many doors of opportunity in the months ahead. You may also find out you have a lot in common. I have to thank a colleague of mine for that suggestion. Thanks Kathy.  June 08 YTB Hints - Working the Email Marketing GameMany of us that are RTA's with YTB know that the ATM (Automated Travel Marketing) email engine is being upgraded. Many of the main ISPs (AOL, MSN, HOTMAIL, YAHOO, GMAIL and COMCAST) have very good SPAM filters that make it near impossible to get your recipients their "Deals and Steals Newsletters." Here are a few pointers that will help you while we wait for the ATM upgrade process to be finished.
1. Before you add your contact's info to the ATM, let them know in advance that a invitation/confirmation email will be coming. Tell them to look for it in their SPAM or BULK mail box. 90% of the time it will be found there instead of their INBOX.
2. Add their contact info through the ATM input panel.
3. Have your prospect look for the email. If the Invitation is in the SPAM/BULK folder instruct them to MOVE the email into their INBOX. Make sure they turn off any pop-up or spam blockers they are using. Yahoo, MSN and AOL all have these in their programs. If the blockers are not temporarily disabled, the pop-up that displays that they have elected to receive the Newsletter will not display and they will not be officially subscribed. This will result in a PENDING status to continue to be displayed next to their info in your ATM panel.
4. If all these steps are completed and they click on the link in the email to accept the newsletter, they will receive a confirmation email immediately.
5. Once the new Email Engine is upgraded, your contacts should be good to go. :) On a separate but similar note, with regards to building your business and marketing it, do not rely heavily on your ATM. It is important to know that as much as 30% of emails never reach their destination when sent in bulk. That is the national average. Consider other methods of contact: your travel parties, individual emails, brochures, letters and notes and the most effective method of all time, a good old fashioned phone call to just say hello. |
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